Consider this video, that Tasty has made for Bank of America, emphasising the value of savings throughout. It charges advertisers a price to feature at the end of a video and stitches the theme of the brand into the video. Tasty collaborates with brands, creating made-to-order brand elements in a recipe video. While the marketing sounds great, you’re likely curious about Tasty’s revenue model. With all the spinoffs it has created, it has kept the content strategy standard and simple: fast-motion videos featuring hands putting together something wonderful. Plus, it has created six regional variants for the Tasty brand for various markets, including Proper Tasty for the UK, Bien Tasty for Spanish audiences and Tasty Miam for French viewers. Buzzfeed isn’t a food brand, it’s a technology brand, and through Tasty’s reach, it has nimbly marketed its other platforms, such as its healthy food network, Goodful, and its DIY network, Nifty. Tasty’s success story wouldn’t be so inspiring if it weren’t for all the cross-promotion it has delivered for Buzzfeed’s umbrella brands. How Buzzfeed is Diversifying Through Tasty Today, Tasty contributes to more than 37% of total video views on the Buzzfeed network, powering a large part of the Buzzfeed machinery. And by the last quarter of 2016, the viewership for a single video sat at an average of 22.8 million no mean feat for a company whose original specialty was spread across a variety of formats. If you’re a social media buff, you’ve probably come across Tasty’s super-short recipe snippets, featuring a pair of hands spiritedly moulding ingredients into the most lip-smacking treats ever.īy September 2016, a year and two months after the launch of the sensational video channel, Tasty had become the third-most viewed video account on Facebook, having garnered close to a whopping 1.7 billion views. In the summer of 2015, Buzzfeed, a social news and entertainment company headquartered in New York introduced a novel Facebook-only cooking platform and named it Tasty.
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